Overview

Error 90244 appears when a product feed contains an attribute value that does not match Amazon’s predefined list for that field. The mismatch stops the feed from being processed, delaying new listings or updates. Sellers who resolve the issue quickly keep their inventory visible and maintain sales momentum.

Key Points

• Restricted‑value attributes — Fields such as Color, Material, Size Type, or Condition accept only the exact terms Amazon publishes; entering “blu” instead of “Blue” triggers the error.
• Hidden characters cause failures — Copy‑pasting from another cell or a web page can introduce non‑printing characters or trailing spaces that look correct but are rejected by Amazon’s validator.
• Processing report pinpoints the culprit — The feed‑processing summary highlights the offending attribute and the exact value that failed, allowing sellers to locate the problem in seconds.
• Drop‑down menus eliminate guesswork — Amazon’s category‑specific templates embed a selectable list for each enumerated attribute; choosing from the list guarantees a valid entry.
• Template version matters — Using an outdated template may present obsolete value sets, leading to error 90244 even when the entered term appears correct for the current catalog.

How to Resolve Error 90244

1. Open the processing report — Navigate to the “Processing Summary” tab in Seller Central; the report will list each rejected row and flag the problematic attribute in orange, e.g., Row 27 shows “Color = ‘navy‑blue ’” with an extra space.
2. Replace the invalid entry — In the original flat file, click the cell for the flagged attribute and select the correct term from the built‑in drop‑down list (e.g., choose “Navy Blue” directly from the list instead of typing it). This ensures the value matches Amazon’s exact enumeration and removes hidden characters.
3. Save and resubmit — After correcting all highlighted cells, save the file in the required format (usually .tab or .xlsx) and upload it again through the “Add Products via Upload” workflow. The new submission should process without generating error 90244.