Overview

Amazon returns error 100470 when a product attribute—such as the title, bullet points, or description—contains the same word more than twice. The rule is designed to stop sellers from stuffing listings with repetitive keywords. Fixing the issue promptly prevents listing suppression and keeps products searchable for buyers.

Key Points

• Affected attributes — The error can appear in the title, any bullet point, or the product description when a single word is repeated three or more times within that field.
• Typical trigger — Copy that piles synonyms or repeats a keyword for SEO, for example “running shoes jogging shoes athletic shoes sports shoes for running,” will activate the validation.
• Exempted terms — Brand names and model numbers are generally excluded, so repeating a brand label across attributes usually does not cause the error.
• Bulk‑upload relevance — The message shows up in the feed processing summary, meaning sellers who use flat files, APIs, or bulk‑edit tools encounter it most often.
• Impact on visibility — Listings flagged with 100470 are rejected until corrected, so they do not appear in search results or on detail pages.
• No health penalty — The error does not affect account health metrics; it only blocks the specific listing from going live.

How the Error Works

1. Field‑by‑field scan — Amazon’s validation engine examines each attribute independently, counting how many times each distinct word appears.
2. Threshold breach — If any word reaches a count of three within the same field, the engine flags the submission and returns error 100470, naming the offending attribute and the repeated word(s).
3. Error feedback — The feed processing report lists the exact attribute (e.g., “Bullet 2”) and the duplicated term (e.g., “waterproof”), giving sellers a clear target for correction.

How to Fix Error 100470

1. Locate the problem — Open the feed processing summary, find the row that shows error 100470, and note both the attribute name and the duplicated word(s).