Overview

Error 95006 is a feed submission error that Amazon sellers encounter when uploading product data through inventory files or feed submissions. This error triggers when a value entered in a specific column doesn't match any of the accepted options Amazon expects for that field. Understanding how to quickly diagnose and resolve this error can save sellers significant time and prevent listing delays.

Key Points / What Sellers Need to Know

• Invalid value rejection — Amazon's system validates every field in your feed against a predefined list of acceptable values, and Error 95006 means one of your entries didn't pass that check.
• Column-specific issue — The error message identifies exactly which column contains the problem, so you can pinpoint the field that needs correction without reviewing your entire file.
• Accepted values vary by field — Each column in Amazon's flat files and feed templates has its own set of valid entries, which may include specific codes, keywords, or standardized options.
• Quick resolution — This error is straightforward to fix once you identify the offending value and replace it with one from the approved list.

How This Error Occurs

When you submit a product feed to Amazon — whether through Seller Central's inventory file upload, a third-party listing tool, or the SP-API — every data field is validated against Amazon's accepted values for that column. Error 95006 fires when the system detects a value that falls outside the allowed set. Common scenarios include entering a free-text value in a field that requires a specific selection, using outdated category codes that Amazon has since changed, or introducing typos in fields that demand exact matches. Feed processing will reject the affected rows while potentially accepting others that pass validation.

Common Causes and Examples

This error frequently appears when sellers manually edit flat files and accidentally modify restricted fields. For instance, a "condition" column might only accept values like "New," "Refurbished," or "UsedGood," and entering "Brand New" would trigger the error. Similarly, fields for material type, size, color maps, or item type keywords each have their own controlled vocabularies that Amazon enforces. Sellers who migrate listings between categories or update templates after Amazon revises its browse tree guides are especially prone to this issue, since valid values can change when category structures are updated.