Overview

Error 90197 is a listing validation error that Amazon sellers encounter when a value submitted for a product attribute exceeds the platform's maximum allowed limit. Whether it's a title that's too long, a description with too many characters, or a numerical field that surpasses its threshold, this error will block your listing from going live until the issue is corrected.

Key Points / What Sellers Need to Know

• Character limits are strictly enforced — Amazon sets maximum character counts for text fields like titles, descriptions, and bullet points, and submissions that exceed these limits will be rejected outright.
• Numerical thresholds apply too — Fields such as price, quantity, and product dimensions each have upper bounds that cannot be exceeded during listing creation or updates.
• The error message identifies the problem field — Error 90197 includes the specific attribute name and the maximum value allowed, giving you a clear starting point for troubleshooting.
• Feed processing reports provide details — If you're submitting listings via feeds, the processing summary report will highlight exactly which attribute triggered the error and what the limit is.

Common Causes

This error typically surfaces when sellers submit product data that goes beyond Amazon's defined boundaries for specific catalog attributes. Text-heavy fields are among the most frequent culprits — a product title packed with keywords, an overly detailed description, or bullet points that try to cram in too much information can all trigger the 90197 error. Amazon enforces strict character limits on these fields to maintain consistency across the marketplace and ensure a clean shopping experience for customers. Additionally, numerical attributes like price, quantity, or package dimensions may trigger this error if the values entered are unreasonably high or formatted incorrectly, such as using the wrong unit of measurement or misplacing a decimal point.

How to Resolve It

Fixing error 90197 is a straightforward process once you identify the offending attribute. Start by reviewing your feed processing summary report, which will flag the specific attribute and its maximum allowed limit. For text-based attributes, edit the content to be more concise — remove unnecessary words, eliminate repetitive phrasing, and focus on retaining only the most essential product information. For numerical attributes, double-check that you're using the correct unit of measurement and that decimal points are placed accurately. Amazon's attribute guidelines, available through Seller Central, outline the exact limits for each field. Once you've made the necessary adjustments and confirmed your values fall within the accepted range, resubmit your listing or feed.