How to Fix Error 5995: Brand Name Mismatch on Your Amazon Listings
Explains Amazon Error 5995, which occurs when a SKU's brand name doesn't match the catalog. Covers causes, fixes for both Professional and Individual selling plans, and how to dispute incorrect brand changes.
Overview
Error 5995 is a listing error that Amazon sellers encounter when the brand name associated with their SKU no longer matches the brand name in Amazon's product catalog. This mismatch prevents sellers from making any updates to the affected SKU until the brand attribute is corrected. Understanding what triggers this error and how to resolve it is essential for maintaining accurate, active listings.
Key Points / What Sellers Need to Know
- Brand name must match Amazon's catalog — Your SKU's brand attribute must align exactly with the brand name stored in Amazon's catalog for that product. Any discrepancy will trigger Error 5995 and block further edits to the listing.
- The mismatch usually isn't your fault — This error most commonly occurs when the brand owner or Amazon itself corrects the brand name on a product after you've already created your SKU. Your listing then falls out of sync with the updated catalog.
- All other updates are blocked — Until you correct the brand attribute on your SKU, Amazon will not process any other changes you attempt to make to that listing, including price, quantity, or description edits.
- Resolution differs by selling plan — Professional sellers can fix this via inventory file uploads, while Individual sellers need to either upgrade their plan or delete and relist the SKU.
- Brand changes are tightly controlled — Under Amazon's ASIN policy, brand updates on products are limited to minor syntax corrections or situations where Amazon identifies products that violate product policy.
What Causes Error 5995
This error is triggered when there's a disconnect between the brand name you submitted when creating your SKU and the current brand name in Amazon's catalog for that product's ASIN. In most cases, the brand owner submitted a correction to Amazon, or Amazon's catalog team made an update to ensure the brand name follows proper formatting or policy guidelines. Since your original SKU was created with the previous brand value, it now conflicts with the corrected catalog entry. It's worth noting that this isn't necessarily an error you caused — catalog corrections happen regularly as brand owners refine their product data or as Amazon enforces its product listing policies.
Analysis & Recommendations
Why This Matters
Error 5995 blocks all updates to affected SKUs until resolved, which can freeze pricing, inventory, and content changes. Sellers need to know how to fix it quickly to avoid disruptions to their active listings.
Key Takeaways
- Error 5995 blocks ALL listing updates on the affected SKU until the brand name is corrected
- The mismatch typically occurs when a brand owner or Amazon corrects the catalog brand name after your SKU was created
- Professional sellers fix it via inventory file upload; Individual sellers must upgrade or delete and relist
- If the catalog brand was updated incorrectly, you can request a catalog review through Seller Central
Recommended Actions
- →Check impacted SKUs immediately and submit corrected inventory files if you're on a Professional plan
- →Update any third-party tools or automated inventory services with the corrected brand name to prevent re-syncing old data
- →If you believe the brand change is incorrect, gather trademark or brand registry documentation and submit a catalog review request
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