Overview

Error 13007 is a data validation error that Amazon sellers may encounter when submitting inventory files or price feeds through Seller Central. This error is triggered when the Minimum Advertised Price (MAP) field contains an invalid value — specifically, a value that is not a positive number. Understanding and resolving this error quickly is important for sellers who rely on bulk uploads to manage their product pricing.

Key Points / What Sellers Need to Know

• MAP must be a positive number — The Minimum Advertised Price value in your inventory file or price feed must be greater than zero for Amazon to accept it.
• Negative values will be rejected — Submitting a MAP value like "-3.00" will trigger Error 13007 and cause that listing's price data to fail processing.
• Zero is also invalid — The MAP field requires a value strictly greater than zero, so "0.00" will not pass validation either.
• The fix is straightforward — Simply correct the MAP value in your feed file to a valid positive number (e.g., "3.00") and resubmit.

What Is Minimum Advertised Price (MAP)?

Minimum Advertised Price, commonly referred to as MAP, is a pricing field that represents the lowest price at which a product can be advertised. Many brands and manufacturers set MAP policies to protect their brand value and prevent a race to the bottom among resellers. When sellers upload product data in bulk through inventory files or price feeds, Amazon includes a MAP field that must conform to specific formatting and value requirements. If this field contains anything other than a valid positive decimal number, the system will reject the submission and return Error 13007.

How to Resolve Error 13007

To fix this error, sellers need to review the MAP values in their inventory file or price feed before resubmitting. Open your data file and locate the MAP column, then check each entry to ensure every value is a positive number formatted correctly as a decimal (for example, "3.00" or "15.99"). Remove or correct any entries that contain negative numbers, zero, blank values, or non-numeric characters. Once all MAP values have been corrected, resubmit your file through Seller Central. The error should clear once Amazon's system validates that all MAP entries meet the positive-value requirement.