Overview

Amazon returns error 100473 when a product detail page contains language that violates the marketplace’s content rules, such as promotional or time‑limited statements. The error appears during feed processing and can halt updates, so sellers must act quickly to keep listings visible.

Key Points

• Automated phrase scan — Amazon’s system reviews titles, bullet points, and descriptions for disallowed wording and flags any match with error 100473.
• Promotional copy prohibited — Superlatives, unverifiable quality claims, and subjective marketing language are not allowed on detail pages.
• No time‑bound language — References to sales events, limited‑time offers, holidays, or “while supplies last” trigger the error because the content must stay accurate indefinitely.
• Restricted claims blocked — Warranty guarantees, medical or health assertions, and comparative statements like “better than Brand X” are forbidden.
• Error message pinpoints the issue — The rejection notice identifies the exact attribute (e.g., bullet 2) and the offending phrase, giving sellers a clear starting point for correction.
• Feed reports surface the problem — The processing summary lists every affected SKU, making it easy to locate all listings that share the same prohibited wording.

How to Resolve Error 100473

1. Locate the violation — Open the feed processing summary, find the row marked with error 100473, and note the attribute (title, bullet, etc.) plus the highlighted phrase. Example: “Bullet 1 – ‘Best‑selling, unbeatable price!’”
2. Remove promotional language — Replace subjective claims with factual details. Example: Change “Best‑selling” to “Top‑rated by 4,500 verified buyers.”
3. Eliminate time‑sensitive wording — Delete any dates, seasonal references, or limited‑time cues. Example: Swap “Limited‑time holiday discount” for “Features a durable stainless‑steel blade.”
4. — Omit warranty promises or health benefits that Amazon cannot verify.