How to Fix Error 100473: Prohibited Phrases in Your Amazon Listings
Error 100473 flags promotional, time‑limited or restricted phrases in titles, bullets or descriptions (e.g., “Best‑selling, unbeatable price!”). The feed processing report shows the exact attribute and phrase, and can affect up to 150 SKUs that generate 70 % of monthly revenue, halting updates until corrected.
Overview
Amazon returns error 100473 when a product detail page contains language that violates the marketplace’s content rules, such as promotional or time‑limited statements. The error appears during feed processing and can halt updates, so sellers must act quickly to keep listings visible.
Key Points
- Automated phrase scan — Amazon’s system reviews titles, bullet points, and descriptions for disallowed wording and flags any match with error 100473.
- Promotional copy prohibited — Superlatives, unverifiable quality claims, and subjective marketing language are not allowed on detail pages.
- No time‑bound language — References to sales events, limited‑time offers, holidays, or “while supplies last” trigger the error because the content must stay accurate indefinitely.
- Restricted claims blocked — Warranty guarantees, medical or health assertions, and comparative statements like “better than Brand X” are forbidden.
- Error message pinpoints the issue — The rejection notice identifies the exact attribute (e.g., bullet 2) and the offending phrase, giving sellers a clear starting point for correction.
- Feed reports surface the problem — The processing summary lists every affected SKU, making it easy to locate all listings that share the same prohibited wording.
How to Resolve Error 100473
- Locate the violation — Open the feed processing summary, find the row marked with error 100473, and note the attribute (title, bullet, etc.) plus the highlighted phrase. Example: “Bullet 1 – ‘Best‑selling, unbeatable price!’”
- Remove promotional language — Replace subjective claims with factual details. Example: Change “Best‑selling” to “Top‑rated by 4,500 verified buyers.”
- Eliminate time‑sensitive wording — Delete any dates, seasonal references, or limited‑time cues. Example: Swap “Limited‑time holiday discount” for “Features a durable stainless‑steel blade.”
- — Omit warranty promises or health benefits that Amazon cannot verify.
Analysis & Recommendations
Why This Matters
When 100473 occurs, product updates stop, leaving non‑compliant content live and potentially suppressing listings, which reduces sales velocity. For sellers with 150 high‑traffic SKUs accounting for 70 % of revenue, each day of suppression can cost hundreds of orders.
Key Takeaways
- Error 100473 is triggered by promotional or time‑bound language such as “best‑selling”, “limited‑time”, or warranty guarantees.
- The rejection notice identifies the exact attribute (title, bullet, description) and the offending phrase, enabling precise edits.
- A typical high‑impact case involves 150 SKUs that represent 70 % of monthly revenue, making rapid correction essential.
- Amazon’s style guide limits titles to 200 characters and requires bullets to start with a capital letter and end without a period.
Recommended Actions
- →In Seller Central go to Reports > Feed Processing Summary, filter for error 100473, note the SKU, attribute and highlighted phrase.
- →Edit the feed file in the identified column, replace promotional words (e.g., change “best‑selling” to factual data) and remove time‑sensitive lang...
- →Create a spreadsheet checklist of flagged terms (best, guaranteed, sale, limited‑time) and run a Find/Replace on each feed before upload.
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!