Overview

Error 100122 appears when a seller tries to add or edit a product in an Amazon marketplace that their account has not been fully registered for. The message blocks the listing until the seller completes the onboarding steps for that specific storefront. Ignoring the error can stall international launches and waste time, so understanding the cause and the exact steps to fix it is essential for anyone using Amazon’s Global Selling program.

Key Points

• Root cause — The system returns 100122 whenever a SKU is submitted to a marketplace where the seller’s account is still “unregistered” or pending activation, such as attempting to list a garden tool in the French store while only the U.S. store is active.
• Partial registration — Starting the enrollment process for a new region does not automatically grant listing rights; the error persists until every required field—business details, tax information, and identity verification—is approved by Amazon.
• Marketplace‑specific onboarding — Each Amazon country operates as an independent storefront, meaning a seller must repeat the registration workflow for every market they wish to sell in, even if they already sell in other regions.
• Quick status check — The Sell Globally dashboard inside Seller Central shows a real‑time “Registered / Pending / Not Enrolled” label for every marketplace, allowing sellers to spot the missing registration at a glance.
• Impact on bulk tools — Automated inventory uploads or third‑party listing services will trigger the same error for every SKU that targets the unregistered market, potentially flooding the error log with hundreds of identical messages.

How to Resolve Error 100122

1. Open the Sell Globally hub — Log into Seller Central, hover over the “Performance” menu, and click “Sell Globally.” The page lists all Amazon marketplaces with a color‑coded status indicator (green = active, orange = pending, gray = not enrolled). For example, a seller sees a gray icon next to “Amazon.co.jp,” confirming the Japanese store is not yet registered.
2. Select the target marketplace — Click the gray “Enroll” button beside the desired store. A new pane appears prompting you to enter business registration numbers, address, and contact details specific to that country. If you are a U.S.‑based seller expanding to Canada, you would input your Canadian business number and local phone line.