Overview

Amazon allows sellers to add product videos to their listings, but the upload process doesn't always go smoothly. Videos may fail to appear on product detail pages, get stuck in review, or be outright rejected. Understanding how to diagnose and resolve these issues can help sellers take full advantage of video content to boost conversions.

Key Points / What Sellers Need to Know

• Videos may not appear immediately — Even after a successful upload, videos can take up to 24 hours to show on a product detail page under normal conditions.
• Peak periods cause longer delays — During busy review periods, it can take up to seven business days for Amazon to review, approve, and display your product video.
• Image count affects video visibility — If a listing already has more than six images, your video may not appear in the top media slots on the product detail page.
• Rejected videos include a reason — Amazon provides a specific rejection reason that sellers can view in the upload and manage videos section of Seller Central.
• Resubmission is possible — Once you address the content issue that caused a rejection, you can upload a corrected version for Amazon to review again.

Checking Your Video Status

When a video isn't showing up on your product detail page, the first step is to check its current status. Navigate to the upload and manage videos page within Seller Central and use the search bar to find your video by title or ASIN. The status field will tell you whether the video is approved, pending review, or rejected. If the status shows as approved but the video still isn't visible, the issue is likely related to the number of media assets already on your listing rather than a problem with the video itself.

Resolving Display Issues for Approved Videos

Amazon displays a limited number of media assets in the main image block on a product detail page. If your listing already has six or more images, your approved video may be pushed out of the visible slots. To fix this, review your current image lineup and consider removing lower-priority images to make room for the video. Prioritize keeping your most impactful lifestyle and infographic images while making space for video content, which tends to drive higher engagement and conversion rates. After making changes, allow up to 24 hours for the updated media lineup to reflect on the live listing.