Overview

Sellers encounter error 100238 when an uploaded product image fails Amazon’s technical or content standards, causing the listing to be suppressed or the image to disappear. The issue typically appears after a recent upload or feed update and can halt sales if not corrected promptly. Resolving the error quickly restores visibility and protects conversion rates.

Key Points

• Trigger condition — The error appears when any image attached to a child ASIN violates Amazon’s image guidelines, such as background color or resolution.
• Primary cause — Non‑compliant images often include watermarks, promotional text, or a background that is not pure white (RGB 255, 255, 255).
• Effect on listings — While the error persists, the affected listing may be hidden from search results, and the main image will not display, reducing click‑through and conversion.
• Resolution requirement — Sellers must replace the offending image with one that meets every rule and then resubmit it via the feed file or the listing editor.
• Variant sensitivity — Each child ASIN in a multi‑variant family must have its own compliant image; a single bad image can trigger the error for the entire family.

How to Resolve Error 100238

1. Review Amazon’s current image policy — Open the Seller Central help page for “Product Image Requirements” and note the mandatory specifications for your product category (e.g., white background, minimum 1000 px on the longest side). Example: A kitchen gadget in the “Home & Kitchen” category must use a pure white backdrop and show the item without any additional props.

2. Audit the flagged image — Download the image that generated the error and compare it against each rule: background color, resolution, file format, size limits, and product‑fill percentage. Example: An uploaded shoe photo shows a gray floor and only occupies 70 % of the frame, both of which violate the standards.

3. Edit the image to meet every criterion — Use photo‑editing software to: