Overview

Amazon's Automate Pricing tool helps sellers stay competitive by automatically adjusting prices based on rules they define. However, sellers sometimes find their offers unexpectedly suppressed after enabling the tool. This typically happens when the minimum or maximum price thresholds set within Automate Pricing conflict with Amazon's pricing guidelines, causing the listing to be pulled from search results until the issue is resolved.

Key Points / What Sellers Need to Know

• Price thresholds apply at all times — The minimum and maximum prices you configure in Automate Pricing are enforced continuously, even when the tool is not actively repricing your product. This means a threshold set too low or too high can trigger suppression at any time.
• Minimum price floor — Your item price must be greater than the minimum referral fees for the product's category. If your minimum price is set below this threshold, Amazon will suppress the offer.
• Maximum price ceiling — Your item price must be less than six times the ASIN's recent sales price or $200.00, whichever amount is higher. Exceeding this cap will result in offer suppression.
• Suppression is automatic — Amazon's system flags offers that fall outside acceptable price ranges without manual review, so sellers may not receive advance warning before their listing is hidden.
• Multiple adjustment methods available — You can update your minimum and maximum prices directly within the Automate Pricing dashboard or through inventory file templates for bulk changes.

How Automate Pricing Thresholds Work

When you create a pricing rule in Automate Pricing, you set a minimum and maximum price that act as guardrails for automatic adjustments. Amazon uses these same thresholds to evaluate whether your offer falls within acceptable pricing boundaries. If the automated price lands outside the range that Amazon considers reasonable — either below category referral fee minimums or above the maximum price ceiling — the offer is suppressed. This suppression removes your listing from the Buy Box and search results, effectively making your product invisible to shoppers until you correct the pricing issue. The system checks these thresholds in real time, so even brief pricing anomalies can trigger suppression.