Overview

Amazon sellers looking to enroll in Brand Registry with a UK-based trademark need to gather specific details from the Intellectual Property Office of the United Kingdom (IPOUK). Since trademark offices across different countries present information in varying formats, understanding exactly where to find each required detail on the IPOUK portal is essential for a smooth enrollment process.

Key Points / What Sellers Need to Know

• Trademark name is mandatory — Trademarks without a mark text (trademark name) are not eligible for initial Brand Registry enrollment, though they can be added after you've already enrolled with a qualifying trademark.
• WIPO-issued trademarks require extra steps — If your trademark was issued through the World Intellectual Property Organization, key details like the trademark name and type won't appear on IPOUK and must be located through the WIPO IP Portal instead.
• Exact formatting matters — When entering your trademark name into the Brand Registry application, it must match exactly how it appears on the IPOUK or WIPO portal, including spelling and formatting.
• Only registered or pending trademarks qualify — Amazon accepts UK trademarks that are either fully registered or pending registration; other statuses are currently ineligible.
• Use your IPOUK number, not your WIPO number — Sellers with WIPO-designated trademarks in the UK must enter the mark number shown on IPOUK rather than their WIPO registration number.

Finding Your Trademark Name

To locate your trademark name on the IPOUK portal, navigate to the "Names and addresses" section and then select "Owner's other trade marks." The trademark name will appear next to the "text" field. It is critical that you enter this name into the Brand Registry application's "What is your brand name?" field using the exact spelling and format displayed on IPOUK. If your trademark was issued through WIPO, you'll need to search for it on the WIPO IP Portal instead, where the trademark name appears next to the registration number in the details section.

Selecting the Correct Trademark Office and Number