How to Find Your Swedish Trademark Details for Amazon Brand Registry
Amazon Brand Registry requires Swedish sellers to pull trademark data from the PRV database and enter it exactly as shown. Use the exact name (including diacritics and hyphens) and the full number such as “2023‑045/2023” for pending marks or “2021‑789012” for registered marks, and match the status field accordingly.
Overview
Amazon’s Brand Registry asks sellers to submit precise trademark data when they enroll. Swedish‑based sellers must pull that data from the Swedish Patent and Registration Office (PRV) database, matching every character and number exactly as it appears. Getting the information right the first time avoids costly delays or outright rejections of the Brand Registry application.
Key Points
- Official source is PRV — The PRV database is the legal record for all Swedish trademarks; Amazon validates the information against this source, so any discrepancy will cause a rejection.
- Exact name match required — The trademark name entered in Brand Registry must mirror the PRV entry down to spacing, punctuation, and diacritics; “Målar‑Pro” and “Målar‑Pro ” (with a trailing space) are treated as different strings.
- Different numbers for registered vs. pending marks — A fully registered trademark uses the registration number (e.g., 2021‑123456), while a pending application requires the application number that includes a forward slash (e.g., 2022‑001/2022).
- WIPO‑designated Swedish marks need PRV‑listed numbers — If the mark was obtained through the World Intellectual Property Organization but designated for Sweden, the number shown on the PRV record (not the generic WIPO number) must be supplied.
- Both registered and pending marks are accepted — Amazon does not limit enrollment to only registered marks; a pending Swedish application that meets PRV’s criteria can also be used to open a Brand Registry account.
- Word marks and design marks are both eligible — Whether the trademark protects a word/phrase or a logo/image, the PRV classification (Word Mark or Design Mark) is accepted for the initial enrollment.
- Status field must reflect PRV record — The “Trademark Status” dropdown in the Brand Registry form should be set to “Registered” or “Pending” based on the current PRV status, otherwise the system flags the entry.
- Advanced search can rescue obscure listings — If a simple name query returns no results, using PRV’s advanced filters (e.g., applicant name, filing date, or class number) often uncovers the correct record.
Analysis & Recommendations
Why This Matters
A typo or missing slash can trigger a two‑week hold, while correct entry leads to approval within 24 hours. Accurate PRV data also ensures brand‑protection tools are enabled across EU marketplaces.
Key Takeaways
- PRV is the official source; Amazon validates trademark data against the PRV record.
- Trademark name must match exactly, including spaces, punctuation, and diacritics (e.g., “Målar‑Pro” vs “Målar‑Pro ”).
- Pending marks need the application number with a forward slash, e.g., “2023‑045/2023”; omitting the slash causes rejection.
- The Brand Registry status dropdown must reflect the PRV status (“Registered” or “Pending”) or the system flags a conflict.
Recommended Actions
- →Open www.prv.se, go to the Trademark tab, search the exact brand name, and copy the name, number (including hyphens/slash) and status verbatim.
- →In Seller Central > Brand Registry, paste the copied details, select the matching status, and set the mark type (Word Mark or Design Mark) before s...
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