Overview

Amazon’s Brand Registry asks sellers to submit precise trademark data when they enroll. Swedish‑based sellers must pull that data from the Swedish Patent and Registration Office (PRV) database, matching every character and number exactly as it appears. Getting the information right the first time avoids costly delays or outright rejections of the Brand Registry application.

Key Points

• Official source is PRV — The PRV database is the legal record for all Swedish trademarks; Amazon validates the information against this source, so any discrepancy will cause a rejection.
• Exact name match required — The trademark name entered in Brand Registry must mirror the PRV entry down to spacing, punctuation, and diacritics; “Målar‑Pro” and “Målar‑Pro ” (with a trailing space) are treated as different strings.
• Different numbers for registered vs. pending marks — A fully registered trademark uses the registration number (e.g., 2021‑123456), while a pending application requires the application number that includes a forward slash (e.g., 2022‑001/2022).
• WIPO‑designated Swedish marks need PRV‑listed numbers — If the mark was obtained through the World Intellectual Property Organization but designated for Sweden, the number shown on the PRV record (not the generic WIPO number) must be supplied.
• Both registered and pending marks are accepted — Amazon does not limit enrollment to only registered marks; a pending Swedish application that meets PRV’s criteria can also be used to open a Brand Registry account.
• Word marks and design marks are both eligible — Whether the trademark protects a word/phrase or a logo/image, the PRV classification (Word Mark or Design Mark) is accepted for the initial enrollment.
• Status field must reflect PRV record — The “Trademark Status” dropdown in the Brand Registry form should be set to “Registered” or “Pending” based on the current PRV status, otherwise the system flags the entry.
• Advanced search can rescue obscure listings — If a simple name query returns no results, using PRV’s advanced filters (e.g., applicant name, filing date, or class number) often uncovers the correct record.