Overview

Amazon sellers looking to enroll in Brand Registry with an Australian trademark need to locate specific details from IP Australia (IPA), the country's official trademark office. Because each trademark office presents information differently, Amazon has provided country-specific guidance to help sellers find the exact details required to complete their Brand Registry application.

Key Points / What Sellers Need to Know

• Use IP Australia (IPA) as your source - All trademark details submitted in your Brand Registry application must match exactly what appears on the IP Australia database, including spelling and formatting of your brand name.
• Trademark number matters - You need to enter the correct trademark number from IPA, and sellers should be careful not to confuse it with an IR number or WIPO number, which are different identifiers.
• Both registered and pending trademarks qualify - Amazon accepts Australian trademarks that are either fully registered or pending registration, though certain statuses may be ineligible.
• Word marks and logo marks are both accepted - Either trademark type is eligible for initial Brand Registry enrollment, with additional trademark types available to add after your initial enrollment is approved.

How to Search for Your Trademark on IP Australia

To begin the process, sellers should visit the IP Australia website and use the search functionality to locate their trademark. You can search by trademark name, trademark number, or other identifying information. For more refined results, IPA offers advanced search options that allow you to narrow down your query. Once you locate your trademark in the search results, click on it to view the full details. Pay close attention to the exact spelling and format of your trademark name as it appears on the IPA record, since this is precisely what you will need to enter in your Brand Registry application.

Entering Trademark Details in the Brand Registry Application

When completing the Brand Registry application, there are several fields that must align with your IPA record. In the field asking for your brand name, enter the trademark name exactly as it appears on IPA with no alterations. When asked to select your trademark office, choose the IP Australia option from the dropdown menu. For the trademark number field, use the number listed on your IPA record but avoid entering any IR number or WIPO number that may also be visible on the page. If your trademark was issued through the World Intellectual Property Organization (WIPO), use the number that appears on your IPA listing rather than the IR number.