Overview

Helium 10’s Cerebro utility enables Amazon merchants to dissect the keyword ecosystem behind any product’s ASIN. By entering an ASIN, sellers receive a comprehensive roster of search terms—including niche, long‑tail phrases—that the item currently ranks for, as well as comparable data for rival listings. Access to these hidden queries allows sellers to fine‑tune both paid and organic strategies and capture traffic that competitors may be missing.

Key Points

• ASIN‑driven keyword extraction — Cerebro can pull up to 500 distinct search terms linked to a single ASIN, surfacing everything from high‑volume head terms to low‑search‑volume, highly specific phrases.
• Multi‑competitor analysis — Users may upload as many as ten ASINs in one project, letting the tool highlight overlapping long‑tail keywords and reveal gaps in a seller’s own keyword portfolio.
• Search volume and CPC metrics — Each keyword is accompanied by Amazon‑wide monthly search estimates and an approximate cost‑per‑click, enabling sellers to prioritize phrases that combine decent demand with affordable ad spend.
• Difficulty scoring (0‑100) — Cerebro assigns a numeric difficulty rating that reflects how challenging it would be to achieve organic ranking for that term, helping merchants target low‑competition opportunities first.
• Export‑ready reports — All results can be downloaded as CSV files, making it straightforward to import the data into spreadsheet models, listing optimizers, or third‑party PPC tools.
• Trend monitoring — The platform displays month‑over‑month fluctuations in search volume, allowing sellers to spot emerging long‑tail trends before they become saturated.

How Cerebro Works

1. Input the target ASIN — Paste the identifier of your own product or a competitor’s listing (for example, B07XYZ1234); Cerebro then retrieves the past 30 days of Amazon search activity associated with that ASIN.
2. Generate the keyword matrix — The engine returns a table where each row represents a keyword, complete with metrics such as monthly searches, estimated CPC, and difficulty score; a competitor’s phrase like “organic cotton baby onesie” might show 1,200 searches, $0.45 CPC, and a difficulty of 38.