Overview

Starting May 15 2024, Helium 10 launched a streamlined keyword‑research workflow that pulls high‑volume search terms from several competitors in one go. The method gives Amazon sellers a data‑driven foundation for titles, bullet points, and backend terms, which can translate into better visibility and sales.

Key Points

• Competitor pool — Examining at least five top‑ranking ASINs in a niche captures roughly 70 % of the searchable traffic for that category.
• Cerebro reverse‑ASIN — Feeding a competitor’s ASIN into Helium 10’s Cerebro tool reveals every organic keyword the product ranks for, surfacing hidden long‑tail opportunities.
• Magnet expansion — For each seed keyword, Magnet can generate up to 500 related phrases and automatically discards low‑volume entries.
• Search‑volume floor — Applying a minimum of 500 monthly searches filters out noise and keeps the focus on terms that can move units.
• Relevance rating — Helium 10 scores each keyword on a 1‑to‑10 scale; targeting those with a score of 7 or higher tends to improve conversion likelihood.
• Exportable CSV — All findings are downloadable in a single CSV file, making it easy to import data into listing templates or PPC spreadsheets.
• Export format flexibility — The CSV opens in Excel, Google Sheets, or other spreadsheet tools, allowing sellers to merge keyword data with inventory lists for bulk updates.
• Bid suggestion integration — Magnet also provides suggested cost‑per‑click values, so advertisers can set competitive bids without separate market research.

How Keyword Research Works

1. Identify core competitors — Search Amazon for the product you intend to sell (e.g., “silicone spatula”) and record the first five organic results. Copy each ASIN, such as B07XYZ1234, for later analysis.
2. Run Cerebro reverse‑ASIN — Paste each collected ASIN into Helium 10’s Cerebro interface. The output lists every keyword the competitor ranks for, along with monthly search volume and ranking position; for example, Cerebro may show ASIN B07XYZ1234 ranking #3 for “heat‑resistant kitchen spatula” with 2,800 searches per month.