Overview

Amazon Brand Registry requires sellers to provide specific trademark details when enrolling their brand. For sellers with trademarks registered through the European Union Intellectual Property Office (EUIPO), the process involves locating several key pieces of information from the EUIPO database and entering them correctly into the Brand Registry application. Getting these details right the first time can prevent delays and rejections during enrollment.

Key Points / What Sellers Need to Know

• EUIPO is the relevant trademark office - Sellers with EU trademarks must search the EUIPO database to find the exact details Amazon requires for Brand Registry enrollment.
• Exact name matching is critical - The trademark name entered in the Brand Registry application must match the EUIPO record precisely, including spelling and formatting.
• Filing number, not WIPO number - Sellers must use the filing number shown on EUIPO, even if the trademark was originally issued through the World Intellectual Property Organization (WIPO).
• Only registered or pending trademarks qualify - Amazon accepts EU trademarks that are either fully registered or currently pending registration, but not all statuses are eligible.
• Trademark type matters for enrollment - Only word marks and certain design marks are eligible for initial Brand Registry enrollment. Other types such as 3D shapes or color marks cannot be used for first-time enrollment.

How to Look Up Your Trademark on EUIPO

Sellers need to visit the EUIPO website and search for their trademark using the trademark number. After entering the number in the search field, the results table will display matching records. Clicking the hyperlink for the relevant trademark number opens the full record, where sellers can find all the details needed for the Brand Registry application. The trademark name appears in the record and must be copied exactly as displayed when filling out the application form.

Filing Number and WIPO Considerations

The filing number is a key piece of information found on the EUIPO trademark record page. This number must be entered in the Brand Registry application in the designated filing number field. For sellers who hold trademarks issued by the World Intellectual Property Organization with designation in the EU, it is important to use the filing number as it appears on EUIPO rather than the original WIPO number. Entering a WIPO number directly into the Brand Registry application will cause errors or rejection.