Overview

Amazon sellers looking to protect their brand on the UAE marketplace need to understand how to properly submit their trademark details through the Brand Registry enrollment process. The United Arab Emirates Ministry of Economy (UAEME) issues trademark certificates with specific formatting that sellers must reference carefully when completing their application. Getting these details right the first time can prevent delays and rejections during the enrollment process.

Key Points / What Sellers Need to Know

• Trademark name must match exactly - The brand name entered in the Brand Registry application must be identical to what appears on your UAEME certificate, with no variations or modifications.
• Two trademark statuses accepted - Amazon currently only accepts trademarks that are either registered or pending. Other statuses are ineligible for Brand Registry enrollment.
• Word marks and design marks only - Initial enrollment supports only word mark and design mark trademark types. Additional trademark types can be added after your initial enrollment is complete.
• WIPO trademarks require special handling - If your trademark was issued through the World Intellectual Property Organization with UAE designation, you must use the WIPO registration number rather than a WIPO number on your application.
• Design marks need an image upload - Sellers enrolling with a design mark must provide a high-quality image that exactly matches the design mark shown on their trademark certificate.

Finding Your Trademark Details on UAEME Certificates

All of the information needed to complete the Brand Registry application can be found on the electronic trademark registration certificate issued by the United Arab Emirates Ministry of Economy. For registered trademarks, sellers will reference their trademark certificate, while those with pending trademarks will use their filing certificate. The brand name is clearly displayed on both document types, and sellers should copy it exactly as shown. It is important to distinguish between these two certificate types, as each contains slightly different reference numbers that correspond to different fields in the application.