How to Enroll Your French Trademark in Amazon Brand Registry
Step-by-step guide for Amazon sellers to enroll French trademarks from INPI in Brand Registry, covering how to find trademark numbers, select the correct office, verify status eligibility, and classify trademark types.
Overview
Amazon Brand Registry requires sellers to provide specific trademark details during enrollment, and each country's trademark office presents this information differently. For sellers with trademarks registered in France, Amazon has outlined specific steps for locating and entering the correct details from the Institut National de la Propriété Industrielle (INPI), France's national trademark office. Understanding these requirements can help sellers avoid delays or rejections during the Brand Registry application process.
Key Points / What Sellers Need to Know
- Use INPI as your source - All trademark details for French trademarks must be sourced directly from INPI (Institut National de la Propriété Industrielle), France's official trademark registry.
- Exact name matching is required - Your trademark name must be entered into the Brand Registry application exactly as it appears on the INPI record, including spelling and formatting.
- Both registered and pending trademarks qualify - Amazon accepts French trademarks that are either fully registered or pending registration through INPI.
- WIPO trademarks require special handling - If your trademark was issued by the World Intellectual Property Organization (WIPO) with designation in France, you must enter the trademark number as it appears on INPI, not your WIPO number.
- Only word marks and design marks qualify for initial enrollment - Other trademark types can be added to your account after your initial Brand Registry enrollment is complete.
How to Find Your Trademark Details on INPI
To locate your trademark information, visit the INPI website and search for your trademark by entering your trademark number in the search field. Once results appear, click the hyperlink associated with your trademark number to access the full record. From this record, you can find your trademark name, registration number, status, and type. Pay close attention to the exact spelling and formatting of your trademark name, as this must match precisely when you enter it into the Brand Registry application. If your trademark is pending registration, use the filing number instead of the registration number when completing the application.
Analysis & Recommendations
Why This Matters
Sellers expanding to Amazon France need Brand Registry to protect their brand and access enhanced tools like A+ Content. Incorrect trademark details during enrollment cause application rejections and delays that can stall marketplace launches.
Key Takeaways
- French trademarks must be verified through INPI, and all details entered exactly as they appear on the official record
- Both registered and pending trademarks from INPI are eligible for Brand Registry enrollment
- WIPO trademark holders must use the INPI-listed number, not the WIPO number, in their application
- Only word marks and design marks qualify for initial Brand Registry enrollment
Recommended Actions
- →Visit INPI to verify your trademark name, number, status, and type before starting the Brand Registry application
- →Cross-reference your INPI trademark status against Amazon's accepted statuses list to confirm eligibility
- →If you hold a WIPO trademark with French designation, locate the corresponding INPI number to use in your application
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