Overview

Amazon provides Business sellers with a dedicated profile page that displays key information about their store to prospective business-to-business (B2B) buyers. Through the "Your Info & Policies" tool in Seller Central, enrolled Amazon Business sellers can customize the details that appear on their public-facing profile, helping build credibility and trust with corporate and institutional purchasers. Understanding how to optimize this profile is an important step in growing your B2B sales channel on Amazon.

Key Points / What Sellers Need to Know

• Amazon Business enrollment required — The profile editing feature is exclusively available to sellers enrolled in the Amazon Business (B2B) program. Standard consumer-only seller accounts do not have access to this tool.
• Located under "Your Info & Policies" — To access the editor, navigate to the Settings menu in Seller Central and select "Your Info & Policies." If you do not see this option, you may lack the necessary account permissions.
• Profile visibility to buyers — Business customers can view your profile when they click your seller name in the offer listing, the "from and sold by" line on a product detail page, or through the product's shipping and returns information pages.
• Account administrator controls access — If the "Your Info & Policies" option does not appear in your Settings menu, contact your account administrator to request the appropriate access rights.
• Builds buyer confidence — A complete and professional seller profile helps business buyers evaluate whether your store meets their procurement standards, which can directly influence purchasing decisions.

What You Can Edit

The "Your Info & Policies" tool allows Amazon Business sellers to update several sections of their public profile. This typically includes your company description, business logo, return and refund policies, shipping information, and customer service details. Sellers can also provide information about their business credentials, certifications, and areas of specialization. Keeping these sections accurate and up to date ensures that B2B customers have the information they need to make purchasing decisions with confidence. The profile serves as your storefront's first impression for corporate buyers who are often comparing multiple sellers before placing bulk or recurring orders.