Overview

Amazon's Build International Listings (BIL) tool allows sellers to expand their product catalog across multiple Amazon marketplaces by linking a source store to one or more target stores. When business needs change or you want to adjust how your listings are synchronized across regions, you can modify your target store settings directly within Seller Central. Understanding how to edit these settings is essential for sellers managing international operations efficiently.

Key Points / What Sellers Need to Know

• Target store settings control cross-marketplace listing behavior — These settings determine how your product offers are created and managed in each international marketplace you sell in through the BIL tool.
• Changes can take up to four hours to process — After updating your target store configuration, the synchronization and creation of new offers may require several hours before they are fully reflected.
• FBA and self-fulfilled options have different requirements — Sellers using Fulfillment by Amazon in target stores must send inventory to that region's fulfillment center, while self-fulfilled sellers need to configure shipping settings for each marketplace.
• Source store selection matters — If you operate multiple source stores, you must select the correct one before editing its associated target store connections.
• Reports are generated after updates — Once your target store connections have been processed, a summary report becomes available in Seller Central so you can verify the results.

How to Edit Target Store Settings

To modify your target store configuration, navigate to the Build International Listings tool within Seller Central. If you have set up more than one source store, use the store switcher at the top of the page to select the source store whose target connections you want to modify. Locate the edit button next to the relevant source store entry, which will open the workflow for managing your target store connections. From there, you can adjust settings such as offer types, pricing rules, and which target marketplaces are active. After saving your changes, the system will begin processing the updates, and you will receive an email notification once the synchronization is complete with a summary of the results.