Overview

Amazon allows sellers to revise their A+ detail page content even after it has been submitted for review. Whether you need to fix a typo, swap out images, or overhaul your enhanced brand content entirely, understanding the editing process helps you keep your product listings polished and up to date without losing your live content during the review period.

Key Points / What Sellers Need to Know

• Live content stays active during edits — When you resubmit edited A+ content, your existing approved version remains visible on all applied ASINs until the new version clears moderation. There is no downtime for your listings.
• Edits trigger a new moderation review — Every change you submit goes back through Amazon's approval process, so plan accordingly and avoid making frequent small tweaks that could slow your workflow.
• Content names cannot be changed after submission — Once you submit an A+ project for review, the project name is locked. Choose a clear, descriptive name before your initial submission.
• Duplicate projects for major revisions — If you want to create a significantly different version, you can duplicate an existing project, rename the copy, reassign ASINs, and submit the new version independently.
• Media Library integration — When replacing or adding images, you can pull from your existing Media Library, which stores images uploaded across A+ content and other Amazon programs, or upload entirely new files.

How to Edit Existing A+ Content

To begin editing, navigate to the A+ Content Manager within Seller Central. You can locate your project by browsing the content table or by searching for a specific ASIN or product name. Once you find the project you want to modify, click on its name to open it. From there, select the edit option from the drop-down menu. You can then update text directly within the module text boxes, remove existing images by clicking the X button, and upload replacement images with updated alt-text. After making your changes, review the applied ASINs and submit the revised content for approval.

Creating a Duplicate Project

Sometimes a minor edit is not enough, and you may want to build a fresh version of your A+ content while preserving the original. In that case, open the existing project and choose the duplicate option from the drop-down menu. This creates a new copy with a new name that you can customize before submission. You will need to reassign the relevant ASINs to the duplicated project and then review everything before submitting. This approach is particularly useful when you want to A/B test different content strategies or when your brand messaging has shifted significantly and you want a clean slate without losing your previous work as a reference.