Overview

Amazon provides sellers with the ability to download detailed reports of buyer feedback directly from Seller Central. These reports capture all neutral (3-star) and negative (1- and 2-star) feedback received over a customizable time period of up to one year, giving sellers a structured way to analyze customer sentiment and identify areas for improvement.

Key Points / What Sellers Need to Know

• Report scope — Downloaded feedback reports include all neutral and negative ratings, meaning 1-star, 2-star, and 3-star reviews from buyers within your chosen date range.
• File format — Reports are delivered as tab-delimited text files (.txt), which can be opened in spreadsheet applications like Excel or Google Sheets for easier analysis.
• Processing time — Report generation can take up to 45 minutes depending on the volume of feedback, and you do not need to remain on the page while it processes.
• Retention policy — Amazon retains generated reports and their associated files for 30 days. After that window, previously generated reports will no longer be available for download.
• Data included — The report mirrors the information displayed in the current feedback table within Seller Central, so sellers get a complete snapshot of their feedback data.

How to Generate a Feedback Report

To create a feedback report, navigate to the feedback reports section within Seller Central's performance menu. From there, select the type of report you want to generate and choose your desired time span using the date range options. Once you have configured your settings, click the button to generate the report. The system will begin processing your request, and you can leave the page and return later to check on its progress. When the report is ready, the status column will update from a processing indicator to a download button, which you can click to save the file to your computer.

Working With Your Feedback Data

Since the report arrives as a tab-delimited text file, most sellers will want to import it into a spreadsheet application for easier sorting, filtering, and analysis. In Excel, you can open the .txt file directly and use the Text Import Wizard to parse the columns correctly. Google Sheets also handles tab-delimited files through its import function. Once in spreadsheet format, sellers can sort feedback by date, rating, or other criteria to spot patterns and recurring issues. This structured approach to reviewing feedback is far more efficient than scrolling through individual entries in the Seller Central interface, particularly for high-volume sellers who may receive dozens or hundreds of reviews in a given period.