Overview

Amazon Seller Central allows sellers to create and edit default help pages that display business-specific information to customers. These customizable pages give sellers an opportunity to communicate important details about their store, policies, and brand directly within the Amazon platform. Understanding how to properly set up and maintain these pages can help sellers provide a more professional and informative customer experience.

Key Points / What Sellers Need to Know

• Permission required — Editing help pages requires specific access rights from your account administrator. If you cannot find the relevant option under your settings menu, you will need to request access before proceeding.
• Character limit — Each help page supports up to 10,000 characters of raw HTML code, giving sellers a reasonable amount of space to convey important information.
• No external links allowed — URL links and email addresses are not supported within help page content and will be rejected by the system if included.
• Automatic headers — Amazon automatically inserts a header and title above your submitted text on all default help pages, so you do not need to add your own top-level heading.
• Logo customization — Sellers can upload a custom logo to display on their help pages, though the image must meet specific formatting requirements.

How It Works

To access the help page editor, navigate to the appropriate section under your Seller Central settings menu. Once there, you can select the specific page you want to view or modify. The editor provides text boxes where you can enter or update your content, and any existing seller or store information will already be populated in those fields. Basic formatting tools are available above the text box for styling your content. For sellers comfortable with HTML, the editor offers a toggle between a raw HTML view and a rendered preview that shows how buyers will see the final page.

Logo and Image Requirements

Sellers who want to add a branded touch to their help pages can upload a custom logo image. However, Amazon enforces strict specifications for these images. Logo files must be exactly 120 pixels wide by 30 pixels tall and saved in either JPEG or GIF format. Animated images are not permitted, and the logo cannot contain any URL text or domain references such as ".com" within the image itself. After uploading a new logo, sellers should expect a brief processing delay of five to ten minutes before the image appears in the editor. Once the logo is visible on the help pages section within Seller Central, it has been accepted and should appear on the live customer-facing website within approximately one hour.