Overview

Amazon Seller Central allows sellers to create tiered promotions that reward customers with increasingly larger discounts when they purchase more units in a single order. This feature consolidates multiple discount levels into one promotion, making it easier for sellers to manage volume-based incentives and helping customers clearly see the savings available at each purchase threshold.

Key Points / What Sellers Need to Know

• Tiered promotions bundle multiple discount levels into one promotion — Instead of creating separate promotions for different quantity thresholds, sellers can configure several discount tiers within a single promotion, streamlining management and reducing the risk of unintended discount stacking.
• Higher quantities unlock deeper discounts — For example, a seller might offer 20% off when a customer buys 2 units and 30% off when they buy 4 units, all within one promotion structure.
• Separate promotions on the same product can combine unexpectedly — If a seller creates two individual percentage-off promotions on the same product without claim codes, customers may be able to stack both discounts. In the example above, a buyer purchasing 4 units could receive a combined 50% discount (20% plus 30%) rather than the intended 30%.
• Tiered promotions are available for percentage-off promotion types — This feature works specifically with percentage-off promotions within the Seller Central promotions tool.
• Tiers are not available for all promotion types — Certain promotion formats do not support the tiered structure, so sellers should verify eligibility before planning a campaign.

How Tiered Promotions Work

Tiered promotions let sellers define quantity-based discount breakpoints within a single promotion. When a customer adds products to their cart, the system automatically applies the highest qualifying discount tier based on the number of units in the order. This approach creates a clear incentive structure that encourages customers to increase their order size to unlock better savings. Because the tiers exist within one promotion, there is no risk of discounts combining or stacking in ways the seller did not intend. This makes tiered promotions significantly safer and more predictable than running multiple standalone promotions on the same product.