Overview

Amazon sellers can generate single-use claim codes to offer exclusive promotions to specific buyers. Unlike standard promotions that appear publicly on product detail pages, single-use claim codes give sellers precise control over who can redeem a discount, making them a valuable tool for targeted marketing campaigns, influencer partnerships, and customer retention strategies.

Key Points / What Sellers Need to Know

• Single-use codes expire after redemption - Each claim code can only be used once, preventing unauthorized sharing and ensuring promotional budgets stay under control.
• Codes are created through the Promotions dashboard - Sellers generate these codes directly within Seller Central's advertising and promotions section after setting up a qualifying promotion.
• Batch generation is supported - Sellers can create a single code or generate large batches of unique codes at once, depending on the scale of their campaign.
• Codes are not visible on the detail page - Unlike percentage-off promotions or coupons, single-use claim code promotions remain hidden from general shoppers, keeping them exclusive to intended recipients.
• Codes are delivered as downloadable files - Once generated, claim codes can be downloaded as a text file within a zip archive for easy distribution.

How to Create Single-Use Claim Codes

The process begins in the Promotions section of Seller Central, where sellers first need to create a new promotion. During the promotion setup workflow, sellers configure the basic promotion details including the discount type, conditions, and scheduling. At the third step of the setup process, there is a critical checkbox option for single-use claim codes that must be selected. This enables the claim code functionality and reveals additional messaging options that allow sellers to customize how the promotion appears to buyers who use the code. After reviewing and submitting the promotion, sellers navigate to the Manage Your Promotions tab to locate the newly created promotion.

Generating and Downloading Codes

Once the promotion is live in the system, sellers can access it through the Manage Your Promotions page by searching for the promotion and clicking its title. This opens the promotion detail page, where a dedicated button for creating claim codes appears at the top. Sellers specify a group name for organizational purposes and enter the number of unique codes they want to generate, then submit the request. Code generation may take some time depending on the quantity requested, so sellers should refresh the page periodically to check the status. When the codes are ready, the status updates to indicate availability, and sellers can download a zip file containing a text file with all the generated claim codes listed.