Overview

Amazon’s Seller Central includes a suite of built‑in promotion tools that let sellers offer discounts, bundle deals, or free shipping to boost sales and visibility. Knowing how to set up, clone, and manage these promotions is essential for sellers who want to move inventory faster and improve organic rankings. This guide walks through the promotion types, eligibility rules, step‑by‑step creation, and practical actions sellers should take.

Key Points

• Multiple promotion formats — Sellers can launch percentage‑off discounts, buy‑one‑get‑one (BOGO) offers, or free‑shipping deals, each targeting a specific buying behavior.
• Category restrictions apply — Media items such as music CDs, video DVDs, and similar entertainment products cannot be included in any promotion.
• Clone‑and‑reuse option — Existing campaigns can be duplicated, allowing sellers to reuse settings and save time when launching seasonal or recurring offers.
• All setup occurs in the Advertising hub — The Advertising tab houses the promotion wizard where conditions, buyer eligibility, schedule, and claim‑code options are defined.
• Claim codes manage redemption — Sellers may require a single‑use or group claim code to limit who can claim the deal, or they can leave the promotion open to all shoppers.

How Promotions Work

1. Choose the promotion type — In the Advertising → Promotions page, select “Percentage Off,” “Buy One Get One,” or “Free Shipping.” For example, a seller of kitchen gadgets might pick “Buy One Get One 50 % off” to encourage multi‑unit purchases.
2. Define qualifying conditions — Set the minimum quantity, spend amount, or product combination required for the discount. A seller could require customers to buy at least two units of a specific ASIN before the 20 % discount applies.
3. Select participating ASINs — Add the exact product identifiers that will be part of the deal. If a seller runs a bundle, they might include a coffee maker (ASIN B01…) and a set of filters (ASIN B02…) in the same promotion.