Overview

Amazon Seller Central allows sellers to create custom help pages tailored to specific products in their catalog. These pages go beyond the default product information, giving sellers a way to provide detailed, product-specific guidance directly to customers. For sellers dealing with products that require additional explanation — such as sizing charts, usage instructions, or care guidelines — custom help pages can reduce customer confusion and potentially lower return rates.

Key Points / What Sellers Need to Know

• Custom pages supplement defaults — These pages work alongside your standard product listings and help content, allowing you to add product-specific details that don't fit elsewhere.
• Product association required — Each custom help page must be linked to an existing product in your catalog, ensuring customers see relevant information for the item they're viewing.
• Character limit applies — Submissions are capped at 10,000 characters, including blank spaces. If your content exceeds this limit, you'll need to split it across multiple pages.
• Image support included — You can upload images directly to your custom help pages, which are hosted on Amazon's servers.
• Multiple pages per product — Sellers can create several help pages to cover different topics or product types, which is especially useful for products with complex specifications.

How to Create a Custom Help Page

To get started, navigate to the help page creation tool within Seller Central. From the drop-down menu, select the option to create a new custom help page and associate it with one of your existing catalog products. You'll then enter a topic title that clearly describes the content of the page — for example, titles like "Sizing Guide" or "Care Instructions" work well to set clear expectations for customers. In the content text box, add your product-specific help page text, keeping it concise and informative. If you need to include a visual element such as a sizing chart or assembly diagram, use the image upload option at the bottom of the page to select a file from your computer. The image will be uploaded to Amazon's servers and displayed alongside your text content.