Overview

Amazon Custom allows sellers to offer personalized and customizable products directly through the Amazon marketplace. This program enables buyers to add custom text, images, and other personalization options to products before purchasing. Understanding how to properly set up and optimize these listings is essential for sellers looking to tap into the growing demand for personalized goods.

Key Points / What Sellers Need to Know

• Two-step listing process — Creating a Custom product listing involves first building a standard detail page that meets Amazon's requirements, then configuring the customization experience through Amazon's enablement tools.
• Program approval required — Sellers must apply and be approved for the Amazon Custom program before they can list customizable products on the platform.
• Standard listing rules still apply — All Custom listings must comply with Amazon's standard product listing guidelines as well as the specific style guide for the relevant product category.
• Customization keywords matter — Product titles should explicitly mention that the item can be customized or personalized to alert shoppers and improve search visibility.
• Preview experience is critical — Sellers must create an accurate customization preview that represents the actual finished product customers will receive.

Setting Up Your Custom Product Detail Page

The foundation of a successful Amazon Custom listing starts with a well-constructed detail page. Sellers should include keywords like "customizable" or "personalized" in the product title so shoppers immediately understand the product can be tailored to their preferences. At least one bullet point in the product description should clearly explain the customization options available and direct buyers to click the "Customize Now" button to begin the personalization process. If the listing includes variations such as size or color, sellers should guide customers to select their variation first so the customization button becomes visible.

Optimizing Product Images for Custom Listings

Product images play a particularly important role for customizable items. Sellers should showcase examples of the product with customization applied rather than displaying only the blank, un-customized version. Avoid placing promotional text, pricing information, or words like "custom" or "personalized" on product images, as text can be difficult for customers to read in search results. Amazon recommends uploading the maximum number of secondary images to give buyers a thorough understanding of the product. These additional images should include a variety of customization examples, multiple angles of the product, any special packaging, and at least one image showing the size or scale of the item.