Overview

A+ Content is one of the most powerful tools available to Amazon sellers for enhancing product listings beyond standard descriptions. By adding rich text layouts, branded imagery, and detailed product information to your detail pages, you can better educate shoppers, answer common questions before they're asked, and ultimately drive higher conversion rates. Understanding how to create, manage, and optimize A+ Content is essential for any brand-registered seller looking to stand out in a competitive marketplace.

Key Points / What Sellers Need to Know

• Two content types available — Sellers can create enhanced product descriptions that go deeper into features and uses, as well as A+ Brand Story content that highlights brand history, values, and product lines.
• AI-powered content generation — Amazon now offers an AI feature within the A+ Content manager that can auto-generate text and images for select modules, though sellers must review all output for accuracy and compliance.
• Bulk ASIN application — You can apply a single A+ Content project to massive numbers of products at once, with bulk upload support for up to 500,000 ASINs via spreadsheet.
• Alt-text is mandatory — Every image requires alt-text (a simple description of the image), which supports accessibility for visually impaired customers and can also benefit search visibility.
• Language variations supported — Sellers can create translated versions of their A+ Content for multilingual shoppers, and Amazon may also auto-translate content in certain cases.
• Submission queue limits — The system caps pending A+ Content submissions at 20 at any given time, so plan your content rollout accordingly.

How to Create A+ Content

To get started, navigate to the A+ Content Manager within Seller Central. From there, click to begin creating new content and follow the on-screen prompts to name your project, select the language, and choose from a variety of content modules. Each module offers a template with designated slots for images and text — you don't need to fill every slot, but Amazon recommends including both images and text for the most engaging customer experience. Save your work frequently as a draft to avoid losing progress, and use the preview function to see how your content will render on both desktop and mobile devices. Images that exceed the maximum dimensions will be automatically resized, and you can also crop and scale directly within the tool.