How to Create and Link Amazon Selling Accounts Across Global Marketplaces
Amazon now lets sellers open a new regional marketplace and automatically link it to their primary Seller Central profile. The workflow auto‑fills business data, redirects to the local storefront and instantly enables the Build International Listings (BIL) tool, letting a seller import a 5,000‑SKU catalog across three markets in under ten minutes.
Overview
Amazon now lets sellers open new regional marketplaces and automatically link those accounts to their existing Seller Central profile. The streamlined registration redirects you to the local marketplace, pre‑fills much of your business data, and connects the accounts without manual steps. Sellers aiming for global growth should master this workflow to manage listings and inventory from a single hub.
Key Points
- One linked account per region — Only a single selling account can be attached to your primary profile for each geographic region; if you run multiple accounts in the same market, you must decide which one to link.
- Automatic linking after registration — Completing the sign‑up for a new marketplace instantly creates a link to your original account, removing the need for separate configuration.
- Pre‑populated registration fields — Amazon pulls business name, address, and contact details you’ve already supplied, speeding up the onboarding of a new marketplace.
- Region‑specific redirects — Choosing a region sends you to the corresponding local storefront (e.g., Europe → Amazon.co.uk, Japan → Amazon.co.jp) where the registration is finalized.
- Access to Build International Listings — Once accounts are linked, the Build International Listings (BIL) tool becomes available, allowing bulk creation and synchronization of product pages across markets.
How the Account Linking Process Works
- Navigate to the Linking Center — Log into Seller Central, open the “Account Linking” section, and click “Add a new marketplace.” For example, a U.S. seller selects “Europe” to start the expansion.
- Select the Target Region — Choose the specific country or region from the dropdown; Amazon then redirects you to the local marketplace’s registration portal, such as Amazon.co.uk for the United Kingdom.
- Complete the Registration Form — Review the auto‑filled business and contact information, edit any fields that differ for the new market (e.g., a local tax ID), and submit the form. A seller based in Canada might replace the U.S. EIN with a Canadian GST number at this stage.
Analysis & Recommendations
Why This Matters
Linking eliminates the need for separate logins and manual tax or inventory setups, cutting setup time from days to minutes. With BIL, a 5,000‑SKU catalog can be localized across three new marketplaces with a single click, dramatically reducing manual entry and error risk.
Key Takeaways
- Only one selling account can be linked per geographic region.
- Registration fields are pre‑populated with existing business name, address, and contact details.
- After linking, the Build International Listings (BIL) tool appears in the Inventory menu for bulk listing creation.
- Sellers can import a 5,000‑SKU catalog and generate localized listings across three new marketplaces in under ten minutes.
Recommended Actions
- →In Seller Central, open Account Linking > Add a new marketplace, select the target region and complete the auto‑filled registration form.
- →During registration, update regional tax IDs or bank accounts as needed (e.g., replace U.S. EIN with Canadian GST number).
- →After the link is confirmed, go to Inventory > Build International Listings and import your catalog to create localized listings.
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