How To Create Amazon Infographics
Amazon requires infographics to be at least 1,000 px on the longest side, 300 dpi, and saved as JPEG/PNG under 10 MB. Listings using up to eight EBC infographic modules have seen conversion lifts of up to 15 %, with a Bluetooth speaker case rising from 3.2 % to 4.1 % after adding two targeted graphics.
Overview
Amazon merchants aiming to lift conversion rates are increasingly adding custom infographics to their product detail pages. These graphics blend brief text with eye‑catching visuals to showcase features, usage tips, or size comparisons, enabling shoppers to decide faster. Mastering the creation workflow, Amazon’s image rules, and testing methods is essential for sellers who want to reap the benefits without breaching policies.
Key Points
- Conversion boost — Listings that incorporate well‑crafted infographics have recorded click‑through improvements of up to 15 % in Amazon’s internal A/B tests.
- Image specs required — Amazon insists each infographic be at least 1,000 pixels on its longest edge, maintain a 1:1 or 5:4 aspect ratio, and be saved at 300 dpi.
- Content restrictions — Only information directly related to the product is permitted; any promotional wording, price references, or competitor mentions can trigger removal.
- Extra slots with A+ Content — Sellers enrolled in Brand Registry can place up to eight infographic modules inside the Enhanced Brand Content (EBC) area, greatly expanding storytelling space.
- Design tool options — Free services such as Canva provide ready‑made templates, while professional suites like Photoshop or Illustrator deliver pixel‑perfect control for more intricate layouts.
- Testing drives results — Running Amazon Experiments on multiple infographic versions helps identify the visual hierarchy that resonates best with a given audience.
How to Create Amazon Infographics
- Set a clear objective — Determine the purpose of the graphic, such as illustrating a waterproof rating of “up to 50 m” or comparing two product sizes like “5 L vs. 10 L”. For a Bluetooth speaker, the goal might be “highlight 24‑hour battery life versus rivals.”
- Collect data and assets — Export technical specifications, dimensions, and high‑resolution photos from your inventory system. Use a 300 dpi hero shot of the speaker on a neutral backdrop as the base layer for the design.
Analysis & Recommendations
Why This Matters
Meeting Amazon's image rules avoids removal and enables sellers to leverage up to eight infographic slots in A+ Content, which can raise conversion rates by up to 15 %. The documented case shows a 0.9 % absolute lift (28 % relative) after adding two infographics, demonstrating measurable sales impact.
Key Takeaways
- Infographics must be ≥1,000 px on the longest edge, 300 dpi, and under 10 MB.
- Brand‑registered sellers can add up to eight infographic modules in the Enhanced Brand Content area.
- Amazon A/B tests reported up to a 15 % click‑through improvement for listings with well‑crafted infographics.
- A real‑world example: conversion rose from 3.2 % to 4.1 % after adding two infographics to a Bluetooth speaker listing.
Recommended Actions
- →In Seller Central, go to Advertising → A+ Content Manager and create a new module using the 'Standard Image with Text' type, uploading a 1,000 px ×...
- →Audit high‑volume SKUs for missing infographics, then design graphics in Canva or Photoshop following the 1:1 or 5:4 aspect ratio and neutral color...
- →Set up an Amazon Experiment split test for each new infographic to compare conversion, add‑to‑cart, and session duration over at least two weeks.
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