How To Create Amazon Infographics

Before: A seller relied solely on the primary product photo and bullet points, achieving a 3.2 % conversion rate on a competitive Bluetooth speaker listing.
After: By adding two targeted infographics—one emphasizing battery longevity and another displaying waterproof capability—the same listing climbed to a 4.1 % conversion rate within a month, while the bounce rate fell by roughly 8 %.

Amazon requires infographics to be at least 1,000 px on the longest side, 300 dpi, and saved as JPEG/PNG under 10 MB. Listings using up to eight EBC infographic modules have seen conversion lifts of up to 15 %, with a Bluetooth speaker case rising from 3.2 % to 4.1 % after adding two targeted graphics.

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Overview

Amazon merchants aiming to lift conversion rates are increasingly adding custom infographics to their product detail pages. These graphics blend brief text with eye‑catching visuals to showcase features, usage tips, or size comparisons, enabling shoppers to decide faster. Mastering the creation workflow, Amazon’s image rules, and testing methods is essential for sellers who want to reap the benefits without breaching policies.

Key Points

Conversion boost — Listings that incorporate well‑crafted infographics have recorded click‑through improvements of up to 15 % in Amazon’s internal A/B tests.
Image specs required — Amazon insists each infographic be at least 1,000 pixels on its longest edge, maintain a 1:1 or 5:4 aspect ratio, and be saved at 300 dpi.
Content restrictions — Only information directly related to the product is permitted; any promotional wording, price references, or competitor mentions can trigger removal.
Extra slots with A+ Content — Sellers enrolled in Brand Registry can place up to eight infographic modules inside the Enhanced Brand Content (EBC) area, greatly expanding storytelling space.
Design tool options — Free services such as Canva provide ready‑made templates, while professional suites like Photoshop or Illustrator deliver pixel‑perfect control for more intricate layouts.
Testing drives results — Running Amazon Experiments on multiple infographic versions helps identify the visual hierarchy that resonates best with a given audience.