Overview

Amazon’s A+ Content enables brand‑registered sellers to replace basic product copy with rich, visual modules that tell a story and highlight key benefits. The feature is now supported on both desktop and mobile product pages, giving shoppers a clearer view of the offering. Sellers who adopt A+ typically see higher conversion rates and fewer returns, making it a valuable differentiator in competitive categories.

Key Points

• Eligibility — Only sellers enrolled in Amazon Brand Registry can create A+ modules, so private‑label brands that own a trademark are eligible, while unauthorized resellers are excluded.
• Module limit — Each ASIN may host up to five distinct modules, allowing a mix of image‑only panels, text‑plus‑image layouts, and side‑by‑side comparison charts.
• Review timeline — Amazon’s compliance team usually approves new A+ submissions within 48 hours, though high‑traffic categories such as electronics can extend the window to 72 hours.
• Conversion uplift — Internal Amazon data shows that listings with A+ experience an average 3 % to 5 % lift in conversion compared with identical listings that use only standard bullet points.
• No extra fees — Publishing A+ Content carries no additional charge for Brand Registry members; the only cost is the seller’s time spent designing and uploading assets.
• Mobile‑first design — All modules automatically resize for mobile devices, and Amazon recommends images be at least 970 × 600 pixels to prevent compression artifacts on small screens.
• Content types — In addition to high‑resolution photos, sellers can embed short videos up to 30 seconds, interactive comparison tables, and downloadable PDFs where allowed.
• Analytics access — The A+ Content Manager provides real‑time metrics such as impressions, click‑through rate (CTR), and conversion lift, enabling sellers to measure the impact of each module.

How A+ Content Works

1. Open the A+ Builder — From Seller Central, navigate to and click ; for example, a vendor selling stainless‑steel water bottles would start a project titled “Premium Bottle A+” to keep the workflow organized.