Overview

When you manually update a product's price on Amazon—whether through Seller Central, feeds, or other methods—your automated repricing rules need to know what to do next. Amazon gives sellers two options: automatically continue repricing from the new manual price, or pause repricing entirely until you decide to resume. Understanding how this setting works is essential for sellers who use Automate Pricing alongside occasional manual price adjustments.

Key Points / What Sellers Need to Know

• Two behavior options - After any manual price change, your repricing rule can either continue operating from the new price or pause completely for that SKU.
• Continue repricing - If you choose this option, your automated pricing rule accepts the manually entered price as the new starting point and continues adjusting prices according to your rule's parameters.
• Pause repricing - If you choose this option, the automated pricing rule stops entirely for that SKU, and the manually set price remains in effect until you explicitly resume repricing.
• Rule-level setting - The continue or pause behavior applies to all SKUs assigned to a given repricing rule, not on a per-SKU basis.
• Manual resume available - If repricing is paused, you can resume it for individual SKUs through the Automate Pricing dashboard.

How It Works

The continue-or-pause setting is configured within each automated pricing rule's parameters. When you navigate to Automate Pricing in Seller Central and open a rule's settings, you'll find a prompt asking whether you want to continue repricing if a price is updated manually elsewhere. Selecting "Yes, I want to continue repricing" means the rule will seamlessly pick up from your new manual price and keep adjusting based on competitive conditions. Selecting "No, I want to pause repricing" means the rule will deactivate for any SKU where a manual price change is detected, preserving your manually chosen price until you take further action.

This setting is applied at the rule level, which means every SKU governed by that particular rule will follow the same behavior. If you have products that require different handling—some that should keep repricing and others that should pause—you may need to organize them under separate repricing rules.