Overview

Amazon requires all Brand Registry applicants to complete an identity verification process before accessing brand protection benefits. This verification confirms the identity of each person who registers for Brand Registry access using government-issued photo identification and a selfie. Understanding the requirements and best practices for this process can help sellers avoid delays and rejected submissions.

Key Points / What Sellers Need to Know

• Every Brand Registry user must verify their identity - Anyone registering for brand protection benefits must submit a photograph of a valid government-issued ID along with a selfie taken from a mobile device.
• Accepted ID types are limited - Amazon accepts passports, national identity cards, driver's licenses, enhanced driver's licenses, and visas. No other forms of identification are valid.
• The ID must match your registration details - The name and information on your identity document must match the proof of identity data you entered on the Brand Registry verification page.
• Age requirement applies - The ID holder must be at least 18 years old, and the document must include your full name, date of birth, and unique ID number where applicable.
• Two verification paths exist - Sellers can choose automated ID verification through a mobile device camera process, or opt for a live video call with an Amazon representative instead.

Document Requirements

Your identity document must meet several specific criteria to be accepted. It must be government-issued, recognized by the country where you are a citizen or resident, and currently valid — expired, revoked, or inactive documents will be rejected. The document needs to display your full legal name, date of birth, and any applicable ID number and expiry date. If your document does not include an expiry date, Amazon allows you to enter a placeholder date set three months from your registration date. The ID must also include the bearer's signature if applicable, and for passports, the signature may appear on one of the initial or final pages. Importantly, you must submit the original physical document — photocopies and screen captures are not accepted. Amazon supports documents in over 20 languages, so most international sellers should be able to use their local identification.