Overview

Amazon now provides sellers with a clear split of product‑detail page visits between the mobile app, mobile web browsers, and desktop browsers. The data appears in the “Detail Page Sales and Traffic” report inside Seller Central’s Business Reports and updates daily. Knowing which device drives the most traffic lets sellers fine‑tune listings, adjust ad spend, and avoid losing sales on the platform that matters most.

Key Points

• Device‑level traffic breakdown — The Business Report adds three distinct columns—Mobile App, Mobile Web, and Desktop—so a seller can see, for example, that 7,200 of 12,000 total views in the past 30 days originated from the app.
• Daily refresh for real‑time monitoring — Because the report refreshes each day, a seller can compare yesterday’s mobile share to today’s and instantly detect spikes caused by a flash sale or an algorithm tweak.
• Conversion‑rate disparity across devices — Mobile visitors often convert at a lower rate; a typical split might show 2.1 % conversion on desktop versus 0.9 % on mobile, signaling a need for mobile‑first improvements.
• Advertising strategy influence — When 65 % of traffic comes from the app, Sponsored Brands placements that appear in the mobile carousel become far more valuable than desktop‑only spots.
• Seasonal traffic shifts — Historical data may reveal that desktop traffic rises during holiday weekends, while mobile dominance persists year‑round, helping sellers plan device‑targeted promotions.

How to View Mobile vs. Desktop Page Views

1. Open Business Reports — Sign in to Seller Central, hover over the top‑menu item Reports, and click Business Reports to reach the analytics hub.
2. Select the Detail Page report — In the left navigation pane, choose Detail Page Sales and Traffic; this view aggregates page‑view counts and sales figures for every ASIN you list.
3. Add the Device Type column — Press the Customize button, tick the checkbox labeled , and apply the changes. The table now shows three new columns titled , , and . For instance, ASIN B07XYZ might display 4,800 app views, 1,200 mobile‑web views, and 3,000 desktop views for the chosen date range.