Overview

Amazon now offers sellers the ability to create shoppable collections through A+ Content, allowing brands to showcase multiple products in an interactive carousel format directly on product detail pages. This feature gives brand-registered sellers a powerful way to cross-sell and increase visibility for their catalog by grouping related products into visually engaging, clickable card-based displays.

Key Points / What Sellers Need to Know

• Brand Registry required — Your brand must be enrolled in Amazon Brand Registry to access A+ Content features, including shoppable collections.
• 5 to 10 cards per collection — Each collection requires a minimum of five cards and allows up to ten. Collections with fewer than five visible cards will be automatically hidden from detail pages.
• Six card types available — Sellers can choose from Hero Image, Hero Video, Best Sellers, Top Rated, Themed Collections, and Single Product card formats to build their carousel.
• Backup ASINs are essential — Most card types allow backup ASINs that automatically replace out-of-stock products, helping keep your collection visible.
• Inventory monitoring matters — Cards featuring out-of-stock products, including their backups, will be hidden. If too many cards disappear, the entire collection can be removed from view.

Card Types and How They Work

Shoppable collections support six distinct card types, each designed for a different merchandising strategy. Hero Image cards display product images with descriptive titles and link to your brand store or detail pages, and can be used up to three times per collection. Hero Video cards feature short 5-to-10-second product demonstrations with similar linking options and the same three-card limit. Best Sellers cards highlight two to four of your top-selling ASINs with up to four backup ASINs, but are limited to one card per collection. Top Rated cards work similarly, showcasing two to four products with high ratings (four-plus stars recommended), also limited to one per collection with up to four backup ASINs. cards group two to four related products by theme, can include up to four backup ASINs, and may be used up to three times. Finally, cards spotlight one featured product with up to two backup ASINs and can appear up to three times in a collection.