Overview

Amazon Seller Central provides sellers with a dedicated image management system for assigning photos to product listings. This tool allows sellers to upload, assign, edit, and delete images across their catalog — including the ability to copy images to sibling ASINs with a single action. Understanding how to use these image management features effectively is essential for maintaining polished, accurate product listings that drive conversions.

Key Points / What Sellers Need to Know

• Multiple assignment options — Sellers can assign individual images or batch-assign multiple images to a product at once, saving significant time when managing large catalogs.
• Country and region targeting — Images can be assigned to specific countries or regions, but only for marketplaces where the seller has an active listing under their current account.
• Copy to siblings — A built-in feature lets sellers copy assigned images from one product to its sibling ASINs, eliminating the need to upload the same images repeatedly for color or style variations.
• 30-day storage limit — Uploaded images that have not been assigned to a product are stored for only 30 days before being automatically removed from the system.
• File naming conventions — Sellers can use custom file names or follow Amazon's structured naming format (product ID + variant code + file extension, such as B000123456.MAIN.jpg) for automatic assignment.
• Issue tracking — Images that fail to assign properly will appear with an error reason and recommended next steps, helping sellers quickly resolve upload problems.

How Image Assignment Works

The image assignment process in Seller Central begins with uploading images and then linking them to specific products using identifiers such as ASIN, SKU, UPC, ISBN, EAN, GTIN, or JAN. Sellers select a target country or region, enter the product identifier, and then choose an image variant for each uploaded file. If sellers follow Amazon's structured file naming convention during upload, images can be automatically matched to products without manual assignment. Once images are assigned, they become visible on the product listing and can be further managed through the image management dashboard.