Overview

Amazon Brand Registry gives sellers powerful tools to protect their intellectual property, control product listings, and access enhanced marketing features. However, getting enrolled requires navigating a multi-step application process that demands precise documentation and trademark information. This guide walks through every stage of the Brand Registry application so sellers can submit a complete, accurate application on their first attempt.

Key Points / What Sellers Need to Know

• Trademark required — Your brand must have either a registered or pending trademark in the country where you want to enroll. Without one, Amazon's IP Accelerator program can help facilitate a trademark application.
• Exact details matter — All brand and trademark information submitted must exactly match what appears on your official trademark filing. Mismatches will delay or derail your application.
• Ownership documentation needed — You must prove you own the trademark, have written authorization from the owner, or hold a valid licensing agreement.
• Product photos are mandatory — At least one image showing your brand name permanently affixed to a physical product or its packaging is required. Mockups and digitally altered images can result in removal from the program.
• Verification code required — After submission, Amazon sends a verification code to a contact person. You have just 10 days to submit that code or your application may expire.

The Application Process

The enrollment journey begins on the Brand Registry website, where sellers select "Enroll a brand" from the navigation menu. The first screen asks whether you have a pending or registered trademark. From there, you enter your brand name, upload your logo, and select the trademark office where your mark is filed. Some trademark offices support automatic validation through a dedicated button — if available, this speeds up the process significantly. Otherwise, you manually select your trademark status and type and enter your registration number.

Amazon then asks about your relationship to the trademark. Owners simply confirm ownership. Non-owners must indicate whether they hold a formal authorization letter or a licensing agreement with the trademark holder, and upload the corresponding documentation. Licensing agreements should include start and end dates along with other contractual terms.