Overview

When Amazon flags a product condition policy violation on your seller account, you have the right to submit an appeal. Understanding the appeals process — including which option to select, what evidence to provide, and what Amazon won't accept — can mean the difference between a swift resolution and a prolonged account restriction. This guide breaks down everything sellers need to know about navigating product condition policy appeals.

Key Points / What Sellers Need to Know

• Two appeal options exist — You must choose between acknowledging the violation and confirming you've made corrections, or disputing the violation by providing evidence that it was issued in error.
• Supporting evidence is essential — Amazon expects concrete documentation such as updated packaging photos, revised training materials, or quality check records to back up your appeal.
• FBA sellers should request a bin check first — If you suspect Fulfillment by Amazon handling caused the product condition issue, conduct a bin check before submitting your appeal and include the case ID.
• Plans of action are not accepted — Unlike other types of appeals on Amazon, product condition policy violation appeals do not accept traditional plans of action. You must use the structured appeal options provided.
• Timeliness matters — Amazon expects you to address the behavior described in the performance notification immediately upon receipt.

How the Appeals Process Works

An appeal is your formal response to a performance notification triggered by a product condition policy violation. When you receive such a notification, Amazon provides a structured set of appeal questions rather than an open-ended submission form. You must select the option that best describes your situation and provide the corresponding documentation.

The first option — "I understand the policy and acknowledge the violation" — is designed for sellers who recognize the issue and have already taken corrective action. This might include updating your product description to more accurately reflect the item's condition, revising packaging standards, or implementing new quality control procedures. When selecting this path, you need to clearly demonstrate what changes you have made and how they prevent the issue from recurring.