Overview

Amazon’s Build International Listings (BIL) tool lets sellers link a single source catalog to one or more foreign Amazon marketplaces, creating new listings without manual entry. Adding a target marketplace through BIL streamlines expansion, but sellers must follow a defined workflow to avoid listing errors and fulfillment gaps.

Key Points

• Source marketplace remains fixed — The original marketplace you chose when you first set up BIL (for example, US or UK) stays the reference point for every additional target; switching it later requires a brand‑new BIL configuration.
• Multiple source catalogs are supported — If you have separate BIL projects for US and DE, you can toggle between them using the marketplace switcher at the top of the BIL page before adding a new target.
• Automatic status reporting — After the system finishes matching offers and creating listings, a downloadable status report appears on the BIL dashboard, highlighting successes, warnings, and any items that need manual attention.
• Email summary is sent — Amazon emails a concise summary once the connection process ends, listing the number of listings created, any errors, and next‑step recommendations.
• Fulfillment method dictates follow‑up tasks — Sellers using Fulfillment by Amazon must ship inventory to the new region’s fulfillment center, while merchant‑fulfilled sellers must adjust shipping rates and return policies for the added marketplace.
• Pricing can be customized per market — BIL lets you set a global price rule or override it with a marketplace‑specific price, such as raising a $19.99 US price to €22.99 in Germany to reflect local taxes.
• Compliance checks run automatically — The tool flags products that violate the target country’s restricted‑item policies, prompting you to edit or remove those listings before they go live.
• Inventory sync is not instantaneous — After you enable a new target, inventory quantities are refreshed on a 24‑hour cycle, meaning sales may temporarily show “out of stock” until the next sync completes.