Overview

Amazon sellers who want to offer special pricing to Amazon Business customers can do so by uploading feed files through Seller Central. This process allows you to set a dedicated business price and create tiered quantity discounts that incentivize bulk purchases — a key strategy for capturing B2B orders on the platform.

Key Points / What Sellers Need to Know

• Business pricing is an add-on, not a replacement — Adding business prices through a feed file supplements your existing consumer offer rather than replacing it. Your standard retail price remains intact for individual buyers.
• Business price must be at or below your standard price — If your business price exceeds your standard retail price, Amazon will not activate it. Set it equal to your standard price only if you plan to offer quantity discounts exclusively.
• Two quantity discount models are available — You can choose between a "fixed" model, where you set specific per-unit prices at each tier, or a "percent" model, where discounts are calculated as a percentage off your business price.
• Up to five discount tiers are supported — Each tier is defined by a lower-bound quantity threshold, giving you flexibility to reward increasingly large orders with steeper discounts.
• Fee savings may apply — Orders that include business prices or quantity discounts offering at least a 3% discount off the standard price may qualify for reduced fulfillment fees, including FBA multi-unit fulfillment fee discounts and bulk order fee discounts.
• FBA sellers must leave certain fields blank — The quantity and leadtime-to-ship columns are intended for seller-fulfilled listings only. Entering values in these fields will convert your FBA offer to a seller-fulfilled offer, which could disrupt your fulfillment setup.

How Feed Files Work

To load business prices, you need to download one of Amazon's business-specific feed files or use a category-specific feed file. If you already have an active listing with standard consumer pricing, you do not need to create a new offer — you can simply add business pricing fields to your existing product feed. For sellers who have not previously listed a product, the first step is creating the listing using a category-specific feed, then layering on business pricing and quantity discounts through the designated columns in that same file.