Overview

Amazon sellers enrolled in Brand Registry can strengthen their brand protection by adding multiple registered trademarks to a single brand account. This process allows sellers to consolidate their intellectual property under one umbrella, unlocking stronger automated protections across the marketplace. Understanding the requirements and steps involved can help sellers avoid delays and ensure their trademarks are properly linked.

Key Points / What Sellers Need to Know

• Same trademark name required - All additional trademarks added to a brand must share the same mark name as the originally enrolled trademark. Trademarks with different names must be registered as separate brands through the standard enrollment process.
• Accepted mark types expanded - Amazon accepts word marks, design marks with text, and design-only marks as additional trademarks. Notably, design-only marks cannot be used for initial Brand Registry enrollment but can be added afterward.
• Trademark status matters - Your brand must already have an active registered or pending trademark before you can add more. The additional trademarks themselves must come from an accepted trademark office.
• Ownership verification may be required - Amazon may request that you verify trademark ownership through a code-based process involving your trademark correspondent, who has 30 days to complete the verification.
• Processing updates arrive via email - After submission, Amazon will send an approval or rejection notice by email, and you can track the status within your Brand Registry account.

Requirements and Eligibility

Before submitting a request, sellers should confirm that their additional trademarks meet Amazon's criteria. The trademark must be issued by one of Amazon's accepted trademark offices and must use the same mark name as the brand's existing trademark. If a seller holds trademarks under different names, each one needs its own separate brand enrollment. Amazon currently supports three mark types for additional trademarks: word marks, design marks that include text, and design-only marks. While design-only marks are excluded from initial Brand Registry enrollment, they become eligible once a brand is already enrolled through another qualifying mark type.