Overview

Helium 10 introduced Market Tracker 360 this quarter, delivering a unified dashboard that captures real‑time product trends, competitor activity, and overall category health for Amazon sellers. By compressing data‑gathering from several hours to a few minutes, the tool directly influences inventory forecasting, price optimization, and ad budget allocation. Sellers who integrate the platform can respond to market fluctuations faster and channel resources toward the most lucrative opportunities.

Key Points

• Live data refresh — Every 15 minutes the dashboard updates sales rank, pricing, and review counts, allowing a seller to notice a rival’s price cut within the same hour it occurs.
• Multi‑category tracking — Up to 20 ASINs from different product lines can be monitored together, so a home‑goods brand can view kitchen gadgets and décor items side by side.
• Customizable alerts — Push notifications trigger when a competitor’s inventory falls below a user‑defined level, such as an alert that a best‑selling toy’s stock is under 50 units.
• 90‑day trend visualizations — Historical charts display price, rank, and review movements over the past three months, helping a seller decide whether to launch a July promotion or wait for August.
• Built‑in profitability calculator — Margin estimates automatically factor Amazon fees, shipping, and ad spend, showing, for example, that a 15 % price reduction still leaves a 22 % net margin on a specific ASIN.
• Team collaboration features — Multiple users can comment on a single tracker, enabling marketing and supply‑chain teams to coordinate actions using the same data set.

How Market Tracker 360 Works

1. Create a new tracker — After signing in, the seller selects “New Tracker,” chooses the Amazon marketplace (e.g., Amazon.com), and adds up to 20 ASINs. A fitness‑accessories vendor might include a yoga mat, resistance bands, and a water bottle in one tracker.
2. Define monitoring settings — The user picks the metrics to follow—price, sales rank, review count, inventory level—and sets alert thresholds. For instance, the seller could receive a notification whenever the yoga mat’s price shifts more than 5 %.