Overview

Amazon reported fiscal‑year 2023 revenue of approximately $574.8 billion, which works out to more than $1.5 billion earned every single day. The sheer volume of daily transactions sets the backdrop for fees, advertising rates, and competitive dynamics that every seller on the platform must navigate.

Key Points

• 2023 total revenue — The company’s worldwide sales reached $574.79 billion, the highest figure in its history.
• Average daily earnings — Dividing the annual total by 365 days produces an estimated $1.57 billion in revenue per day.
• Revenue composition — Retail sales dominate the mix, while Amazon Web Services contributes roughly 13 % and subscription services such as Prime add another 7 % of the total.
• Third‑party marketplace share — Independent sellers account for about one‑third of all retail transactions, meaning roughly $500 million of the daily revenue flows through the marketplace.
• Year‑over‑year growth — Compared with $513 billion in 2022, the 2023 figure reflects a 12 % increase, underscoring accelerating consumer spend on the site.
• Advertising contribution — Sponsored ads and other marketing products generated close to $40 billion in 2023, translating to roughly $110 million of daily revenue.
• Seasonal spikes — Holiday periods push daily earnings above the $2 billion mark, while slower months hover near $1.2 billion, illustrating the impact of calendar events on cash flow.
• International footprint — Sales outside the United States represent about 45 % of total revenue, so roughly $700 million of daily earnings originate from global marketplaces.
• Average order value — With an estimated $45 basket size, the platform processes more than 35 million orders each day.
• Marketplace fee relevance — The daily revenue pool determines the scale of referral fees, fulfillment costs, and subscription charges that sellers pay to Amazon.

How Amazon’s Daily Revenue Is Calculated