Overview

Amazon's Subscribe & Save program allows customers to set up automatic, recurring deliveries of products they purchase regularly — and sellers fund the discounts that make it attractive. For sellers of consumable or replenishable goods, participating in Subscribe & Save can drive predictable, repeat revenue, but it comes with specific eligibility requirements and cost obligations that are important to understand before enrolling.

Key Points / What Sellers Need to Know

• Seller-funded discounts are required — Sellers must fund a base discount (typically 5% or 10%) on every Subscribe & Save order, which comes directly out of their margins.
• Tiered savings benefit high-volume subscribers — Customers who schedule five or more Subscribe & Save items for the same delivery day unlock additional tiered discounts, further reducing the price they pay.
• Eligibility depends on product type and account standing — Not all products or sellers qualify; Amazon evaluates factors like fulfillment method, product category, and seller performance metrics.
• FBA is generally required — Most Subscribe & Save participation requires products to be fulfilled through Fulfillment by Amazon, though some Seller Fulfilled Prime sellers may also qualify.
• You agree to program terms — Enrollment means accepting Amazon's Subscribe & Save terms and conditions, which govern discount structures, cancellation policies, and operational commitments.

How Subscribe & Save Works

When a customer subscribes to a product, they select a delivery frequency — typically ranging from every two weeks to every six months. On each scheduled delivery date, the order is automatically placed and shipped at the discounted price. The base discount is funded entirely by the seller and is applied to every delivery. Customers who consolidate five or more active subscriptions into a single delivery day reach what Amazon calls "tiered status," which grants them a higher discount percentage across all items in that delivery. This tiered discount structure incentivizes customers to add more products to their subscription, which can benefit sellers with multiple eligible ASINs.