Overview

Amazon's Subscribe and Save program allows FBA sellers to convert one-time buyers into recurring customers through automatic, scheduled deliveries at 5-15% discounted prices. For sellers of consumable or regularly replenished products, enrollment provides more predictable revenue, stronger customer loyalty, and improved organic search visibility, but requires strict eligibility standards and reliable inventory management.

Key Points

• Recurring Revenue Model — Customers set up automatic deliveries from monthly to every 6 months, with orders shipping until modified or cancelled, creating predictable income streams.
• FBA and Professional Plan Required — Only Professional seller accounts using Fulfillment by Amazon qualify; seller-fulfilled and Individual accounts are excluded.
• Brand Registry Mandatory — Products must be enrolled in Amazon Brand Registry to verify authenticity and protect against counterfeit listings.
• 85% In-Stock Rate — Sellers must maintain approximately 85% in-stock rate to ensure reliable delivery schedules and avoid subscription cancellations.
• Quality Thresholds — Minimum 4.7 feedback rating and 3 months of active FBA selling history required before enrollment eligibility.

Enrollment Process

1. Enable in Seller Central — Navigate to Settings menu (top right) → Subscribe and Save → Enable feature and agree to terms.
2. Select Products — Designate which FBA products should display subscription options on their detail pages.
3. Set Discount Tier — Choose discount percentage (typically 5-15% off standard price) customers receive for subscribing.
4. No Enrollment Fees — No additional costs beyond standard FBA fees, but discount reduces per-unit revenue (e.g., $20 product with 10% discount = $18 revenue before fees).

Program Benefits

• Improved Search Visibility — Amazon's algorithms prioritize subscription-eligible items when customers search for frequently purchased products, driving organic traffic without advertising spend.