Overview

Amazon's Ships in Product Packaging (SIPP) program allows Fulfillment by Amazon (FBA) sellers to ship products directly in their own branded packaging, eliminating the need for Amazon's standard overbox or additional protective packaging materials. Formerly known as Ships in Own Container (SIOC), the program has been rebranded and expanded to give more sellers the opportunity to reduce fulfillment costs, improve the unboxing experience for customers, and lower the environmental footprint of their shipments.

What Sellers Need to Know

• Cost savings on fulfillment — Products enrolled in SIPP avoid the additional packaging fees Amazon charges when it needs to add an overbox or extra materials. This can translate into meaningful per-unit savings, especially for high-volume sellers.
• Reduced packaging waste — By shipping items in their existing retail or branded packaging, sellers help minimize the cardboard, plastic, and filler materials used during fulfillment, aligning with Amazon's broader sustainability goals.
• Enhanced customer experience — Customers receive products in the seller's own branded packaging rather than a generic Amazon box, which can strengthen brand identity and improve the unboxing experience.
• Program availability — SIPP is open to all FBA sellers shipping into major Amazon marketplaces, including the United States, Canada, United Kingdom, Germany, France, Italy, Spain, and Japan.
• Enrollment through Seller Central — Sellers can enroll eligible ASINs directly through the SIPP enrollment portal within Seller Central, making the process straightforward and self-service.

How the Program Works

To participate in SIPP, sellers must ensure their product packaging meets Amazon's certification requirements. The packaging needs to be sturdy enough to protect the item during transit without any additional Amazon overbox or void fill. Amazon evaluates packaging through a certification process that tests whether the product can survive standard shipping conditions — including drops, vibrations, and compression — without sustaining damage. Once a product's packaging is certified, Amazon ships it as-is from the fulfillment center, meaning the customer receives exactly what the seller designed. Sellers can submit their ASINs for SIPP enrollment through the dedicated portal in Seller Central, and Amazon will review the packaging to confirm it meets the necessary standards.