Overview

Amazon's Ships in Product Packaging (SIPP) program allows certified products to ship in their original manufacturer packaging without additional Amazon overboxing. However, products can lose their SIPP certification through a process called decertification — either initiated automatically by Amazon or voluntarily by the seller. Understanding what triggers decertification and how to respond is essential for sellers who rely on SIPP to reduce packaging costs.

Key Points / What Sellers Need to Know

• Decertification can be Amazon-initiated or seller-initiated — Amazon continuously monitors SIPP-certified products for damage rates and packaging compliance, and may revoke certification if thresholds are exceeded. Sellers can also voluntarily unenroll products.
• Four specific triggers exist — Amazon uses statistical confidence thresholds to determine when a product no longer qualifies for the program, based on damage comparisons and compliance rates.
• Discounts stop immediately upon approval — Once a decertification request is approved, the seller will no longer receive SIPP-related fee discounts for that product.
• Re-enrollment is possible — Sellers who fix their packaging issues can re-apply for SIPP certification through the enrollment portal.
• Amazon reviews requests within three business days — After a seller submits a voluntary decertification request, Amazon processes it promptly.

What Triggers SIPP Decertification

Amazon monitors all SIPP-certified products on an ongoing basis and will decertify a product if any of four conditions are met. The first trigger occurs when there is 90% statistical confidence that a product's damage rate is at least 0.5 percentage points higher when shipped in its own packaging compared to when Amazon adds protective overboxing. The second trigger fires when Amazon determines with 90% confidence that the product's overall damage rate exceeds 5% when shipped under SIPP conditions. The third trigger relates to packaging compliance — if Amazon finds with 90% confidence that the packaging non-compliance rate is above 5%, the product will be removed from the program. Finally, the fourth trigger involves Amazon's standard escalation process, where an internal review confirms that the packaging of inbounded inventory does not meet SIPP standards. Any violation of Amazon's packaging policies or guidelines can also result in decertification of certified products.