Overview

Amazon's Shipping Region Automation is a Seller Central feature designed to take the guesswork out of configuring delivery regions for Prime-eligible orders. Instead of manually defining where you can offer one-day and two-day shipping, the system automatically determines your delivery coverage based on your fulfillment center location, your chosen carriers, and their real-world delivery speeds. Amazon periodically refreshes these regions to keep pace with carrier performance changes.

Key Points / What Sellers Need to Know

• Automated region configuration — Once enabled, Amazon determines your Prime-eligible delivery regions automatically, eliminating the need to manually set up coverage areas for one-day and two-day shipping.
• Carrier-based coverage — Regions are calculated based on the actual delivery performance and speed of your selected shipping carriers (UPS, FedEx, USPS, etc.) from your fulfillment center locations.
• Periodic updates — Amazon refreshes your delivery regions on a rolling basis to reflect the latest carrier delivery speeds, ensuring your Prime coverage stays accurate.
• Zone limit controls — Sellers can use delivery zone limits to cap how far their Prime shipping regions extend, which helps manage shipping costs.
• Multiple shipping locations — You can configure up to 10 shipping locations, and the system will calculate the combined coverage across all of them.

Setting Up a New Automated Shipping Template

To create a new shipping template with automation enabled, navigate to the shipping settings area in Seller Central and select the option to create a new shipping template. After naming your template, choose either a per-item or weight-based (banded) rate model for your shipping rates. Enable the Shipping Region Automation toggle, then enter your fulfillment center address and select the carriers you use for Prime shipments. You will also need to select the specific shipping services for one-day and two-day delivery based on each carrier's coverage capabilities. If you want to restrict your Prime regions further, set a zone limit — otherwise, leave it at the default to allow maximum coverage. After reviewing your settings, save the template, configure your shipping rates for Prime customers, and assign the appropriate SKUs.